What is Nofollow and Dofollow Links and its Syntax

No Follow Link and Its Syntax

•  No Follow Link wo link hota hai jinhe Search Engine Robot Post ko index karte samay avoid karta hai. matalab search engine no follow link  ko index nai karta hai. 
• No Follow Link use karke search engine se link ko chupa sakate hai or apni site ko search ranking me spam hone se bacha sakte hai
• No Follow Link ko search engine nai padta hai.

Example No Follow Link:

<a href=”http://indialegallive.com//” rel=”nofollow”>India Legal</a>

Do Follow Link and its Syntax

• Do follow links sabhi search engine ko index karne k liye allow karta hai. search engine and human dono is link ko padh sakte hai.
• All default links Do follow link hota hai

Example No Follow Link:

<a href=”http://apnlive.com//”>APN Live</a>

What is Robots.txt file

Robots.txt ek text file hota hai jo ki apne websiteor Blog rakte hai. Robots.txt file ke help se hum Search Robot ko ye batate hai ki apne websiteor blog ke kis page ko visit/crawl karna hai or kise nai. 

Robots.txt  txt file ko main directory me rakha jata hai.

Basic format of Robots.txt:

User-agent: [user-agent name]

Disallow: [URL string not to be crawled]

Example of Robots.txt:

User-Agent: *

Disallow: /wp-content/uploads/

Disallow: /wp-content/plugins/

Disallow: /wp-content/themes/

Disallow: /readme.html

Disallow: /tools/*

User-agent: Googlebot

Disallow: *?

Google Algorithm Update History (Complete Guideline 2019)

1. Google Panda (24 Feb 2011)

• ·         Duplicate Content
• ·         Plagiarism( Plagiarism Tool-Prepostseo, Site liner, Smallseotools)
• ·         Thin Content means "Post me bahut kam Kam Content"
• ·         Poor User Experience
• ·         Low Quality Content
• ·         Keyword Stuffing means "Kisi ek keyword ko baar baar reapeat karna "

2.  Google Penguin Algorithm (24 April 2012)

• ·         Unwanted Link
• ·         Google Penguin update mainley link Building par adharit hai.
• ·         Link coming from irrelevant sites i.e. us website ka backlinks banaye jo apke post ke topic se related ho or us site ko quality score sai ho"
• ·         Not Use Paid Link
• ·         Different Anchor Text
• ·         Excessive Links i.e. "ek din me 10-15 backlinks banana chaiye"

3. Google Pirate(08 Aug. 2012)

• ·         Copyright Violation
• ·         Use Fresh Content
• ·         Use Movies, Videos with owner order
• ·         Use content with owner permission
• ·         Copyright  infringement report
• ·         Music, Song, Movies, Books, Premium Theme download or  Sell par website nai bana sakte hai(Banane k liye company se copyright ka permission lena padta hai.)
• ·         Use Content with ownership permission.

4. Google Hummingbird (20 Aug 2013)

·         Google Hummingbird update ye ensure karta hai ki specific query ka hamesa best result hi show kare.

·         Google Hummingbird ke anusar apne blog or website ke content/article me trending keyword ka use kare.

·         Blog or website ke content/article me Long keyword(Long tail Keyword /LSI Keyword) ka use kare.

·         Google Hummingbird update me user ke dwara search ki jari search query ko focus kita gaya hai

·         Always USe high quality content with natural language.