what is SEO and Types

SEO(Search Engine Optimization ) is an online marketing technique which helps you to bring our website on top in search engine result for a particular keyword.

Keyword: when a user type some word on search engine to find out something this word is known as Keyword.

Search Engine Example:- Google, Yahoo, Bing. Ask, AOL, Search, WOW, WebCrawler, MyWebSearch, InfoSpace, info, Dogpile, DuckDuckgo, Blekko

Why USE SEO:

> For increase visibility on search engine.

> Get More Traffic on our website.

>Easy way to show our business as a brand.

Types of SEO

1. White HAT SEO
2. Black HAT SEO
3. Gray HAT SEO

White HAT SEO:

1. White HAT SEO is considered Ethical and organic SEO
2. White HAT SEO follow guidelines of Search Engine.
3. White HAT SEO is slow process.
4. White HAT SEO provides long lasting growth in ranking.
5. We should use White HAT SEO.

Black HAT SEO:

1. Black HAT SEO is considered as unethical SEO.
2. Black HAT SEO is not follow guideline of any search engine.
3. Black HAT SEO provides quick, unpredictable and short lasting growth in ranking.
4. From Black HAT SEO Search engine can add our website in blacklist.
5. Black HAT SEO Technique:

1. Link Spam
2. Keyword Stuffing
3. Clocking
4. Hidden Link
5. Hidden Text

Gray HAT SEO

1. Gray HAT SEO is combination of White hat SEO and Black Hat SEO.

Define ON Page SEO and OFF Page SEO

SEO is organic; it is the process of optimising your web page/web pages acc to search engine algorithms in

order to increase your organic ranking on SERP.

SEO is done for web pages not for websites.

For example...if we search for buy shoes online, then www.jabongg.com/shoes comes on 1st rank.

This doesn’t mean that jabongg.com is good at SEO, It simply means that the shoes webpage has been perfectly optimised for keyword “buy shoes online”.

Competition in SEO=no of results on Google search engine

Three types of SEO:

1. ON page SEO: it relates to all those activities which are done within the boundaries of your website. 

·         Adding good content to website (quality, quantity).

·         Adding good engagement factor.   

·         Reducing the loading time.

·         Reducing bounce rate.          

·         Increasing the stick rate.

·         Internal links etc. 

2.                   OFF page SEO: it relates o all those activities which are done beyond the boundary of your website. The most imp techniques under off page is creation of back links.

                      (More the no of back links, more the no chances of that website found by random surfer).

3.                   LOCAL SEO: it refers to integrating Google maps within your website for better location based searches. It is done by the creation of H-CARDS.

            H-CARDS: HTML codes which Google crawlers can read thereby improving your location based searches.