Define ON Page SEO and OFF Page SEO

SEO is organic; it is the process of optimising your web page/web pages acc to search engine algorithms in

order to increase your organic ranking on SERP.

SEO is done for web pages not for websites.

For example...if we search for buy shoes online, then www.jabongg.com/shoes comes on 1st rank.

This doesn’t mean that jabongg.com is good at SEO, It simply means that the shoes webpage has been perfectly optimised for keyword “buy shoes online”.

Competition in SEO=no of results on Google search engine

Three types of SEO:

1. ON page SEO: it relates to all those activities which are done within the boundaries of your website. 

·         Adding good content to website (quality, quantity).

·         Adding good engagement factor.   

·         Reducing the loading time.

·         Reducing bounce rate.          

·         Increasing the stick rate.

·         Internal links etc. 

2.                   OFF page SEO: it relates o all those activities which are done beyond the boundary of your website. The most imp techniques under off page is creation of back links.

                      (More the no of back links, more the no chances of that website found by random surfer).

3.                   LOCAL SEO: it refers to integrating Google maps within your website for better location based searches. It is done by the creation of H-CARDS.

            H-CARDS: HTML codes which Google crawlers can read thereby improving your location based searches.